We do customer segmentation to maintain the balance between standardization and localization. What do I mean by standardization and localization? Let us look at it this way. If you are running a QSR chain that has at least one or two stores in every city all around the country. You wouldn't want to treat all the stores equally. In the sense, depending on the factors like culture, people, and demographics you would either introduce new items or reduce the supply of few items. Treating all the stores the same way is Standardization. Standardization here affects the business. And what if…

Imagine you own a retail store chain that is spread across the country. Let's say you are willing to give an unbelievable offer of 75% and you go ahead, spend a bomb on marketing to inform everyone about this offer. The offer is so unbelievable that customers should be stampeding to get into your store. And then you wait.. and you find out just about no one seems to be interested.. :(

What if you knew the exact amount of customers who have purchased recently from your store. What if you also knew how often these customers have purchased in…

Imagine you have a QSR chain and want to introduce a new product to your menu. You would want to test - if introducing this new item boosts your sales or not. This is a common issue and people act in their instinctive way — Going for a trial period. Trying it out in one of their best stores and checking if people are liking the product or not. Continuing the trail for a week or in some cases a month and seeing if people are liking it. If it is boosting the sales, then adding it to the menu…

Sanghavi Vemulapati

Love Growth, Data and Everything around Startups!

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