We do customer segmentation to maintain the balance between standardization and localization. What do I mean by standardization and localization? Let us look at it this way. If you are running a QSR chain that has at least one or two stores in every city all around the country. You wouldn't want to treat all the stores equally. In the sense, depending on the factors like culture, people, and demographics you would either introduce new items or reduce the supply of few items. Treating all the stores the same way is Standardization. Standardization here affects the business. And what if…

Sanghavi Vemulapati

Love Growth, Data and Everything around Startups!

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